Reaching customers whenever, wherever

Many customers are mobile when they want access to information, opportunity and other
time-critical content, as well as to satisfy the instant gratification of information on demand.

The rapid rise of mobile usage creates a powerful new channel through which marketing, promotional and advertising messages can be effectively delivered to individual consumers. According to the Simmons New Media Study released in April 2008, over a third of consumers who are online for at least one hour a week rate themselves as being interested in receiving ads via their mobile provided there is a tangible incentive

Because virtually everyone carries a mobile phone, mobile marketing works well for consumer sales and brand building applications, as well as for customer relations managment (CRM). Mobile is an excellent medium to enable marketing campaigns to include "real-time"call-to-action and level of service during the prospecting/sales cycle.

Content is key

Today’s consumers are looking for brands to be an integral part of the content – not interrupt content with standard advertising. The most influential way to engage people into mobile interactions is to engage them through relevant content they value and desire.

Integrating mobile with traditional advertising and web

When integrated and executed properly within a “traditional” campaign, incentive based mobile marketing can have an extremely viral effect. We’ve seen clients experience a 10-20% increase in response rates or floor traffic, and we’ve seen those that experience a 500% increase in response. The better your understanding is of the demographics and lifestyle needs of your target audience, the better you connect your messaging and offer to desired content, the better the response your program will generate.

Since mobile typically supplements traditional advertising or marketing campaigns, the additional incremental costs or adding a mobile touch point, are relatively nominal.

Social campaigns

Mobile communications is the ultimate form of social marketing. If used correctly, it can help your
company build loyalty and deeper lifestyle relationships with your prospective and existing
customers. Plus the possibilities for viral marketing are intrinsic to mobile.